Revenue Operating Solutions

Designed for companies at revenue inflection points, each solution is time-bound, fixed-scope, and complete on its own, solving a discrete revenue operating challenge with clear deliverables and firm completion criteria. There is no required sequence or implied continuation. Companies engage based on current need, not open-ended time or retainer commitments.

Revenue Reality Check
2 weeks | For diagnostic clarity

A decision-grade evaluation of how revenue actually works today. This engagement is designed to create clarity quickly and to inform what matters most next.

What this includes:

  • Review of current revenue performance and targets

  • Funnel and pipeline health assessment

  • Forecasting logic and confidence review

  • Pricing and discounting patterns

  • Role clarity across Sales, Marketing, and Customer Success

  • Identification of operating gaps and friction points

What this does not include:

  • Ongoing advisory support

  • Execution ownership

  • System redesign

  • Deal involvement

How completion is defined:
The engagement is complete when leadership has a clear view of how revenue operates today, where it breaks, and which intervention would have the highest impact.

Revenue System Install
6 weeks | Operating model installation

Design and installation of the revenue operating model a full-time CRO would build. This engagement replaces improvisation with structure and installs the rules, cadence, and governance required for consistent execution.

What this includes:

  • Revenue plan on a page (targets, math, ownership)

  • ICP and segmentation definitions

  • Funnel and pipeline stages with entry and exit criteria

  • Forecast categories and coverage expectations

  • Weekly operating cadence and reporting rhythm

  • Pricing and discount guardrails

  • Compensation and incentive logic

  • Core sales narrative and primary sales materials

  • Coaching framework and manager enablement

  • RevOps workflows and ownership

  • Handoff documentation for internal teams

What this does not include:

  • Acting as interim or fractional CRO

  • Carrying quotas or revenue targets

  • Ongoing execution support

  • Continuous system redesign

  • Open-ended advisory relationships

How completion is defined:
The engagement is complete when the revenue operating cadence runs without external support, leaders can explain the system clearly, and the organization can execute against shared definitions.

Revenue Execution Cycle
90 days | Reinforcement and adoption

A fixed execution window to reinforce an existing revenue system. This engagement focuses on adoption, coaching, and operating discipline. It reinforces the system. It does not redesign it.

Eligibility: This solution assumes a defined revenue operating model is already in place. Companies without an installed system should begin with a Revenue System Install or a Revenue Reality Check.

What this includes:

  • Weekly operating cadence reinforcement

  • Deal, pipeline, and forecast coaching

  • Seller and manager coaching sessions

  • Forecast inspection and correction

  • KPI review and adherence support

  • Leadership enablement to sustain discipline

What this does not include:

  • Redesigning the revenue system

  • Interim leadership coverage

  • New compensation or pricing models

  • Open-ended execution support

How completion is defined: The engagement is complete after 90 days, with the internal team operating independently and consistently against the existing system.